Prada Announces it’s going Fur-Free via Instagram

Prada Announces it’s going Fur-Free via Instagram

Well, Anna Wintour will be gutted.

Prada announced that it will be going fur-free via an Instagram posts that promised no more fur from the women’s SS2020 collections. Instead the brand will be…

“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,” said the head of the fashion chain, Miuccia Prada in a statement. It appears as though the decision to go fur-free was more in the interests of sustainability rather than in the interests of animal welfare and due to pressure from animal activist groups.

Prada reportedly received thousands of complaint emails after using fox and mink fur in recent collections which reflects the overwhelming fashion audience’s interest in seeing a totally fur-free future. Hand in hand with the Fur Free Alliance Prada will me seeking to make changes to their collections in order to adopt a more sustainable future.

Read: Stella McCartney is Collaborating with Google.

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