Is The World a Better Place Now That We Have Vegan Stan Smiths?
Stella McCartney teamed up with Adidas and created a leather free, vegan edition of Stan Smiths sneakers. They launched the collection in stores back in September.
Stella has a good point, but why not collaborate with an entirely cruelty free brand? Rather than one that only occasionally coincides with her personal values? Creating an iconic product and supporting a brand that is not using animal-based products for any of their collections. Of course, economically speaking Stella McCartney may not may not profit as much from collaborating with a smaller brand, but then again she makes enough money as it is.
This partnership is not really made to help the animals, is made to reach ‘a wide audience’. The popularity of the Stan Smiths sneakers will bring more buyers, more press coverage and more social media coverage. But Adidas have not been converted to not using animal products.
A positive aspect of this collaboration is that Stella McCartney is encouraging Adidas to become more ethical in the sense that they may use less animal products for their sneakers and if Adidas does so on a permanent basis, other people may become more conscious about wearing animal products. Nevertheless, this is more of a utopic outcome because we probably won’t see a significant drop in purchasing leather shoes unless it comes from the top of Adidas’s management chain.
It is a good initiative, but other than say again “Hey, don’t wear leather” in an apathetic tone, does it really have a long lasting impact? And what does this say about Stella’s values?