Designed in LDN Show: New Korean Talent in Fashion Design
The collection utilizes the notion of “semi fast-fashion”, through researching consumer interests and producing a garment via the cleanest and greenest way possible.” Perhaps ‘Semi fast fashion’ is the next logical step towards a more greener fashion industry, and one that is still realistic and recognizes the need for brands to make sales to stay afloat.
Soorhee (@design_soorhee) describes the collection as “offering a analysis of the designer’s aesthetics in fashion design” as well as incorporating Soorhee’s Korean heritage into the garments: “I utilized design motifs that can be found from Korean cultural objects such as architecture, costume and accessory. So this collection explored how to turn Korean elements into the present-day design and technology of sustainable fashion design.” With the rise in popularity in Korean culture in the West epitomized by the increase of listeners of the K-Pop genre, coupled with the rise in popularity in the topic of sustainability — a clothing collection that marries those two ideals together seems to be a match made in heaven.
“My final goal as a designer…” Soorhee says, is to “develop a store similar to Dover Street Market.” Who wouldn’t want that? “But I want to get more experience first… my first step is going to be working with the design team at RESERVED.”